Retaining brand equity while modernizing the visual and digital identity through their website
The Applewood Manor was purchased from previous owners in the summer of 2020. Amid renovations and other updates to their property and branding, the new owners realized they would also need to redesign their out-of-date web identity.
The redesign offers a functional site with room to grow
This project involved a design discovery and research period to better understand their needs. The new digital vision needed something modern, clean, and scalable, while retaining much of the original brand equity. The redesign embodies the owners hope for a stylish, functional site with room to grow.